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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Approach To Digital Marketing.

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Banks bet on AI to deliver digital efficiencies

CIO Business Intelligence

Banks hope these shifts will enable them to innovate faster and work more efficiently in a rapidly changing market. Even beyond customer contact, bankers see generative AI as a key transformative technology for their company. Employee productivity: In 55% of banks, gen AI supports employees, for example in the form of assistants.

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7 secrets of successful digital transformations

CIO Business Intelligence

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. But there are lesser-known, less obvious attributes of a successful digital program.

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Why adaptability is the new digital transformation

CIO Business Intelligence

The past decade in IT has been all about digital transformation. Transformations once envisioned to be a two- or three-year journey, to catch up or get ahead, have become a continuous journey with no end in sight. They’ve simply become the price of doing business, just like issuing payroll or filing tax returns.

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Low-code: An Accelerator for Digital Transformation

CIO Business Intelligence

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Empowering Citizen Developers. Better quality code. Expertise.

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5 tips for better business value from gen AI

CIO Business Intelligence

Bogdan Raduta, head of AI at FlowX.AI, says, Gen AI holds big potential for efficiency, insight, and innovation, but its also absolutely important to pinpoint and measure its true benefits. A second area is improving data quality and integrating systems for marketing departments, then tracking how these changes impact marketing metrics.

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10 digital transformation questions every CIO must answer

CIO Business Intelligence

Digital transformation has become an essential part of business success. According to TEKsystems’ 2023 State of Digital Transformation , 41% of organizations’ digital transformation (DX) initiatives have failed to achieve their desired outcomes. That’s not digital transformation. Others agree.