Remove Cost-Benefit Remove Experimentation Remove Metrics
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Bringing an AI Product to Market

O'Reilly on Data

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138
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Experimentation and Testing: A Primer

Occam's Razor

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) And again, a custom set of metrics.

Metrics 143
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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280
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When is the right time to dump an AI project?

CIO Business Intelligence

If they dump a pilot that’s not meeting expectations too soon, they may miss out on huge benefits down the line, but if they hang on too long, they can waste huge amounts of time, money, and resources. On the one side, Forrester recently warned organizations not to look for AI ROI too soon, because they could miss out on AI’s benefits.

ROI 135
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. Also, design thinking should play a large role in analytics in terms of how it will benefit the organization and exactly how people will react to and adopt the resulting insights.

Insurance 250