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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

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How to Set AI Goals

O'Reilly on Data

AI Benefits and Stakeholders. AI is a field where value, in the form of outcomes and their resulting benefits, is created by machines exhibiting the ability to learn and “understand,” and to use the knowledge learned to carry out tasks or achieve goals. They are business stakeholders, customers, and users.

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Where’s the ROI for AI? CIOs struggle to find it

CIO Business Intelligence

I have found very few companies who have found ROI with AI at all thus far,” he adds. The concern about calculating the ROI also rings true to Stuart King, CTO of cybersecurity consulting firm AnzenSage and developer of an AI-powered risk assessment tool for industrial facilities.

ROI 143
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Machine Learning Transforms Life Insurance Beyond the Actuarial Process

Smart Data Collective

Many different industries are becoming more reliant on machine learning. The insurance industry is among those that has found new opportunities to take advantage of machine learning technology. Many of the applications of big data for insurance companies will be realized with machine learning technology.

Insurance 121
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CIOs eager to scale AI despite difficulty demonstrating ROI, survey finds

CIO Business Intelligence

This transition has propelled AI and machine learning to the forefront, with 51% of CIOs identifying these technologies as among their most urgent priorities, alongside cybersecurity, highlighting their crucial role in driving organizational success.

ROI 136
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Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Big Data Drives the ROI of Digital Marketing. Cost-effectiveness. Here are some factors to be aware of.

ROI 109
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. There is usually a steep learning curve in terms of “doing AI right”, which is invaluable. What do you recommend to organizations to harness this but also show a solid ROI? It is fast and slow.

Insurance 250