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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Identifying the problem.

Marketing 363
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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280
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Cost, security, and flexibility: the business case for open source gen AI

CIO Business Intelligence

Travel and expense management company Emburse saw multiple opportunities where it could benefit from gen AI. Both types of gen AI have their benefits, says Ken Ringdahl, the companys CTO. Another benefit is that with open source, Emburse can do additional model training. You get more control over your costs.

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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

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The Ultimate Guide To Data-Driven Construction: Optimize Projects, Reduce Risks, & Boost Innovation

Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network

In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. That’s where data-driven construction comes in.

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The key to operational AI: Modern data architecture

CIO Business Intelligence

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. To fully benefit from AI, organizations must take bold steps to accelerate the time to value for these applications. This is where Operational AI comes into play.

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How will AI agents be priced? CIOs need to pay attention

CIO Business Intelligence

The $2-per-conversation approach can include many back-and-forth interactions between a customer and Agentforce, says Ryan Shellack, senior director of AI product marketing at Salesforce. It also has the benefit that as underlying AI costs drop over time service providers can extract more margin for this work.