Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. But they don't realize the cost.
Occam's Razor
JANUARY 7, 2019
The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).
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Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
datapine
FEBRUARY 17, 2023
That said, data and analytics are only valuable if you know how to use them to your advantage. In fact, poor data quality management currently costs businesses a combined total of $9.7 We will discuss the link between these two concepts later in the post, but first, let’s look at some benefits of using white label BI.
datapine
AUGUST 14, 2019
Data science tools are used for drilling down into complex data by extracting, processing, and analyzing structured or unstructured data to effectively generate useful information while combining computer science, statistics, predictive analytics, and deep learning. Here, we list the most prominent ones used in the industry.
Smart Data Collective
SEPTEMBER 17, 2023
Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.
Smart Data Collective
JUNE 25, 2021
Marketing metrics dashboard: A reporting tool displaying marketing analytics, KPIs, and metrics using data visualizations is a marketing dashboard. These dashboards are designed to provide teams with a real-time window into marketing performance.
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