Customer Analytics Data Integration Marketing Analytics 
Business Over Broadway
SEPTEMBER 27, 2018
In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. Data Integration as your Customer Genome Project. Data Integration as your Customer Genome Project.
BizAcuity
MAY 24, 2022
Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.
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