Business Over Broadway

SEPTEMBER 27, 2018

Your marketing strategy is only as good as your ability to deliver measurable results. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions. Siloed data sets prevent marketers from gaining a complete understanding of their customers.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Darkhorse

APRIL 9, 2018

We might expect the following answers to the questions: The data is a mess. The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. How about Acme Benefits. Let’s call this insourcing.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Aryng

MARCH 3, 2025

You tweaked your messaging, played around […] The post How to Maximize Your Conversion Rate Using Data and Unlock Rapid Growth appeared first on Aryng's Blog. How long have you been watching your conversion rate flatline? Maybe your paid campaigns arent bringing in enough high-intent users. Youve tried the best practices.

Marketing Analytics 52

Marketing Analytics Customer Analytics IT Consulting 52

Aryng

FEBRUARY 11, 2025

When it comes to startup marketing, theres limited resources, mounting pressure from investors, and a million channels to choose from. Its no wonder startup founders and executives lose sleep over these top 3 startup marketing challenges: High CAC: Why is our marketing spend so ridiculously high?

Marketing 52

Marketing Analytics IT Marketing Analytics 52