Remove Customer Analytics Remove Data Science Remove Predictive Analytics
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Customer Analytics and AI: Better Together

DataRobot

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. AI in Customer Analytics: Tapping Your Data for Success.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

Organizations like Mindshare, a global media agency network, drive client value by using data to understand consumers and how media influences them on a deeper level than any organization on the planet. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

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An In-Depth View of Data Science

Domino Data Lab

Data science is a field at the convergence of statistics, computer science and business. Its value is so significant that scaling data science has become the new business imperative with organizations spending tens of millions of dollars on data, technology and talent. Data Science Techniques.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

It provides strong consistency across datasets, allowing organizations to derive reliable, comprehensive insights about their customers, which is essential for informed decision-making. Amazon Redshift offers real-time insights and predictive analytics capabilities for analyzing data from terabytes to petabytes.

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan

Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […].