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It is also important to have a strong test and learn culture to encourage rapid experimentation. How can advanced analytics be used to improve the accuracy of forecasting? The use of newer techniques, especially Machine Learning and Deep Learning, including RNNs and LSTMs, have high applicability in time series forecasting.
The best option is to hire a statistician with experience in data modeling and forecasting. Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. If you have Web Analytics 2.0
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