Customer Analytics, Experimentation and Metrics

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

It is also important to have a strong test and learn culture to encourage rapid experimentation. Measure user adoption and engagement metrics to not just understand products take-up, but also to enhance the overall product propositions. What advances do you see in Visual Analytics in the next five years?

Insurance

Insurance Analytics Forecasting Deep Learning

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 That's a nice name.

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

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