Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. That's a nice name.
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