Customer Analytics, Experimentation and Predictive Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. That's a nice name.

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Data Leaders Brief

Web Analytics: Frequently Asked Questions And Direct Answers

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