Remove Customer Analytics Remove Experimentation Remove Visualization
article thumbnail

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

It is also important to have a strong test and learn culture to encourage rapid experimentation. What advances do you see in Visual Analytics in the next five years? There are three strong trends in Visual Analytics. What differentiates Fractal Analytics?

Insurance 250
article thumbnail

Unlocking the Secrets of Your Customer Data

DataRobot

Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. It offers a visual and intuitive UI that enables anyone to explore and prepare data for machine learning, no matter their previous machine-learning experience.

ROI 52
article thumbnail

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.