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I am the Chief Practice Officer for Insurance, Healthcare, and Hi-Tech verticals at Fractal. The Insurance practice is currently engaged with several top 10 P&C insurers in the US, across the Insurance value chain through AI, Engineering, Design & Behavioural Sciences programs.
Where possible, these interactions with data need to be insightful, automated and immediate or it merely remains a large jumble of noughts and ones. When customers are comparing order fulfillment metrics as a performance indicator, they’re using Amazon’s next day, free-of-charge delivery as the benchmark, not the industry median performance.
A company’s culture is its basic personality and the essence of how employees interact and work. A company who lives and embraces a true customer centric culture conducts business with customers in such a way that provides them a positive experience throughout each and every interaction they have with your brand.
He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics. Prior to that, he led digital and customeranalytics engagements at Dell, HP, and GE. Hence, there is a rise of digitally engaging with customers.
It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customerinteractions and experiences from brands as millennials. Desire a seamless brand interaction between multiple devices so omnichannel is critical for companies.
Today, data is generated constantly through multiple channels including transactional systems, sensors, cameras, and online interactions. These advances have had huge ramifications across industries ranging from finance and banking to healthcare and insurance.
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