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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

I am the Chief Practice Officer for Insurance, Healthcare, and Hi-Tech verticals at Fractal. The Insurance practice is currently engaged with several top 10 P&C insurers in the US, across the Insurance value chain through AI, Engineering, Design & Behavioural Sciences programs.

Insurance 250
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Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

Simply collecting data isn’t enough – it needs to be collated, stored and analysed effectively and efficiently so that the trends and intelligence it holds can be trusted to formulate strategy. According to McKinsey, harnessing data through broad and intensive customer analytics allows organisations to outperform their competitors.

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What customer centric corporate culture really means and why it is so important

Cloudera

Customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind it and respond to it in such a way that creates an emotional bond with the customer. It’s a strategy of putting your customers first and at the core of your entire business.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

I collaborate with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics.

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Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?

Cloudera

However, differences between the 2 groups are important to consider within your marketing strategy. Understanding each of these differences and tailoring your brand messaging to their preferred channels is really challenging but critical if young consumers make up a large portion of your target customers.