Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Customer Journey Analytics. Customer Engagement Analytics.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Smart Data Collective

MARCH 28, 2022

One of the most important benefits of data mining is gaining knowledge about customers. Smart companies recognize that they need to use data to accurately understand their customers, rather than rely on unfounded assumptions. Marketing is intrinsic to the continued growth of any business. Companies are spending $20.8

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. With more than 25TB of data ingested from over 200 different sources, Telkomsel recognized that to best serve its customers it had to get to grips with its data. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry. No pun intended.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Darkhorse

APRIL 9, 2018

If you’ve never looked at your operational, customer, or transaction data, then don’t expect quick results. Do you have customer or operational insights your competitors don’t? If so, then you want to keep your data close and your analytics closer. Analytics capability is expensive -- sometimes prohibitively so.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Aryng

FEBRUARY 11, 2025

When it comes to startup marketing, theres limited resources, mounting pressure from investors, and a million channels to choose from. Its no wonder startup founders and executives lose sleep over these top 3 startup marketing challenges: High CAC: Why is our marketing spend so ridiculously high?

Marketing 52

Marketing Analytics IT Marketing Analytics 52