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Why Businesses Should Use Machine Learning in 2023

Analytics Vidhya

Introduction In the words of Nick Bostrom, “Machine learning is the last invention that humanity will ever need to make.” Let’s start etymologically; machine learning (ML) is a subset of artificial intelligence (AI) that trains systems to apply specific solutions rather than providing the solution itself.

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Customer Analytics and AI: Better Together

DataRobot

Organizations need to have a real-time understanding of customers’ needs and timely strategies for maximizing the value of their data. AI improves upon traditional analytical methods by better detecting and understanding the complexities and nuances of the data—from human behavior to finding signal in a sea of information overload.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

A playbook for this is to run multiple experiments in parallel and create ‘MVPs’ (fail/learn fast), as well as incorporate feedback mechanisms to enable an improvement loop, and scaling the ones that show the fastest path to ROI. How can advanced analytics be used to improve the accuracy of forecasting?

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The Race For Data Quality in a Medallion Architecture

DataKitchen

Data is typically organized into project-specific schemas optimized for business intelligence (BI) applications, advanced analytics, and machine learning. Whether it’s customer analytics, product quality assessments, or inventory insights, the Gold layer is tailored to support specific analytical use cases.

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Delivering Low-latency Analytics Products for Business Success

Rocket-Powered Data Science

The criticality of these synergies becomes obvious when we recognize analytics as the products (the outputs and deliverables) of the data science and machine learning activities that are applied to enterprise data (the inputs).

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?