Customer Analytics Marketing Analytics Predictive Analytics 
Smart Data Collective
MARCH 11, 2022
Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Analyzing the Reasons of Customer Churn.
Business Over Broadway
SEPTEMBER 27, 2018
Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.
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