Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Smart Data Collective

MARCH 28, 2022

Smart Companies Leverage Data Mining to Identify the Best Customer Groups to Target. Marketing is intrinsic to the continued growth of any business. But this can be difficult when you don’t market to the correct group of individuals. How do you know if your company is fully tapping into potential markets?

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Cloudera

AUGUST 27, 2021

The introduction of the Cloudera data platform made advanced customer analytics possible. Telkomsel could better predict customer purchases and churn, personalize through recommendation engines, and provide near real-time customer care support. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Aryng

FEBRUARY 11, 2025

When it comes to startup marketing, theres limited resources, mounting pressure from investors, and a million channels to choose from. Its no wonder startup founders and executives lose sleep over these top 3 startup marketing challenges: High CAC: Why is our marketing spend so ridiculously high?

Marketing 52

Marketing Analytics IT Marketing Analytics 52