Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

DataRobot

DECEMBER 8, 2021

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. Marketing Mix Optimization. AI in Customer Analytics: Tapping Your Data for Success.

Customer Analytics 97

Customer Analytics Analytics Advertising Data-driven 97

DataRobot Blog

NOVEMBER 8, 2022

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model. Download Now.

Predictive Analytics 59

Predictive Analytics Marketing Analytics Data-driven 59

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Analytics Vidhya

APRIL 17, 2023

It learns from previously existing data to detect any […] The post Why Businesses Should Use Machine Learning in 2023 appeared first on Analytics Vidhya. Introduction In the words of Nick Bostrom, “Machine learning is the last invention that humanity will ever need to make.”

Machine Learning 306

Machine Learning Analytics Sales Predictive Analytics 306

Srividya Sridharan

SEPTEMBER 10, 2013

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.

Predictive Analytics 40

Predictive Analytics Analytics Analytics Technologies Marketing 40

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Benjamin Rodde: I'd like to predict our Daily/Weekly/Monthly churn using the #GooglePredictionsAPI with unique visitors from #GoogleAnalytics. More details in Chapter 12, pages 366 – 368, in Web Analytics 2.0. I LOVE doing this.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94