Remove Customer Analytics Remove Measurement Remove Metrics
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The Race For Data Quality in a Medallion Architecture

DataKitchen

Data is typically organized into project-specific schemas optimized for business intelligence (BI) applications, advanced analytics, and machine learning. Whether it’s customer analytics, product quality assessments, or inventory insights, the Gold layer is tailored to support specific analytical use cases.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

A properly set framework will ensure quality, timeliness, scalability, consistency, and industrialization in measuring and driving the return on investment. Measure user adoption and engagement metrics to not just understand products take-up, but also to enhance the overall product propositions.

Insurance 250
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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Businesses worldwide, especially SaaS businesses, have discovered that smart, measurable content marketing is the key to achieving their business goals. Analytics tools have goal tracking sections that help you define your goals and identify what you need to do to achieve such goals. How can analytics improve your content marketing?

Marketing 134
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Using Analytics to Maximize Revenue with a SaaS Business Model

Smart Data Collective

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Netflix uses sophisticated analytics tools to offer the best movie recommendations to their customers, which is how they captured the largest market share in the video streaming sector.

Modeling 124
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Alexa Smart Properties creates value for hospitality, senior living, and healthcare properties with Amazon QuickSight Embedded

AWS Big Data

We partner directly with organizations that manage their own properties as well as third-party solution providers to provide comprehensive strategy and deployment support for Alexa devices and skills, making sure that they are ready for end-user customers. These metrics help our customers calculate the cost savings from using Alexa.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.