Srividya Sridharan

OCTOBER 16, 2013

Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. But how do you decide which customer analysis methods […].

Data mining 40

Data mining Predictive Analytics Statistics Customer Analytics 40

Srividya Sridharan

SEPTEMBER 10, 2013

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.

Analytics 40

Analytics Predictive Analytics Analytics Technologies Marketing 40

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

AWS Big Data

MARCH 26, 2024

It provides strong consistency across datasets, allowing organizations to derive reliable, comprehensive insights about their customers, which is essential for informed decision-making. Amazon Redshift offers real-time insights and predictive analytics capabilities for analyzing data from terabytes to petabytes.

Data Strategy 103

Data Strategy Strategy Data Warehouse Prescriptive Analytics 103

Srividya Sridharan

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Srividya Sridharan

FEBRUARY 7, 2019

Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […].

Enterprise 88

Enterprise Data Analytics Analytics Predictive Analytics 88

Srividya Sridharan

SEPTEMBER 5, 2019

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Data Strategy 81

Data Strategy Strategy Predictive Analytics Customer Analytics 81

Srividya Sridharan

MARCH 24, 2022

In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […]. As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices?

IT 72

IT Data Analytics Analytics Predictive Analytics 72

Domino Data Lab

JULY 28, 2021

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. Within the field of data science, she is most passionate about predictive analytics, data visualization, big data and effective data science communication.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

Boris Evelson

NOVEMBER 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently.

Business Intelligence 60

Business Intelligence Software Enterprise Predictive Analytics 60

FineReport

MARCH 24, 2024

Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue. Predictive analytics: Forecasting likely outcomes based on patterns and trends to facilitate proactive decision-making. JPMorgan Chase & Co.:

Statistics 52

Statistics Data mining Visualization Sales 52

Boris Evelson

AUGUST 25, 2022

Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices.

Data-driven 10

Data-driven Strategy Predictive Analytics Customer Analytics 10

Occam's Razor

FEBRUARY 7, 2011

Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. That's a nice name.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Jet Global

FEBRUARY 21, 2024

White-labelled embedded analytics software kicks this up a notch, but allowing you to beautify dashboards with your customer’s personal branding, guaranteed to catch the eye of their buying team. The Embedded Analytics Buyer’s Guide Download Now 2.

Analytics 52

Analytics Dashboards Predictive Analytics Software 52

Jet Global

MAY 1, 2023

According to a 2019 ESG survey , developers were able to customize analytics based on what was best for the applications instead of making design choices to work with existing tools and were able to offer products that improved average selling price (ASP)and/or order value, which increased by as much as 25 percent.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Jet Global

JANUARY 19, 2024

Here are some of the top trends from last year in embedded analytics: Artificial Intelligence : AI and embedded analytics are synergistic technologies that, when combined, offer powerful capabilities for data-driven decision-making within applications. Scalability : Think of growing data volume and performance here.

Analytics 52

Analytics Dashboards Visualization Data-driven 52

Smarten

JANUARY 6, 2025

Be Sure You Choose the Right Low Code No Code BI and Analytics By some reports, the no-code and low-code development platform market is expected to grow from $10.3 No code predictive analytics , low code data analytics and no code business intelligence solutions provide numerous advantages and benefits to the enterprise and its users.

Predictive Analytics 40

Predictive Analytics Analytics Business Intelligence Cost-Benefit 40