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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Analyzing the Reasons of Customer Churn. Finding New Revenue Sources.

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Participate In Our TechRadar™ Research On Customer Analysis Methods

Srividya Sridharan

Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. But how do you decide which customer analysis methods […].

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Descriptive analytics: Assessing historical trends, such as sales and revenue. Predictive analytics: Forecasting likely outcomes based on patterns and trends to facilitate proactive decision-making. SAS automates statistical data analysis tasks and offers enhanced security features.

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An In-Depth View of Data Science

Domino Data Lab

Data science is a field at the convergence of statistics, computer science and business. Data science is an interdisciplinary field within STEM that combines math and statistics, computer science, and business acumen to find patterns in complex datasets that can be used to improve decision making. What are Data Scientists?

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Customer Analytics and AI: Better Together

DataRobot

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. Traditional statistics simply don’t work on this scale. Next Best Action.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model. Download Now.