Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. There are a lot of great benefits of using big data in customer service.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

Srividya Sridharan

SEPTEMBER 5, 2019

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Data Strategy 81

Data Strategy Strategy Predictive Analytics Customer Analytics 81

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Smart Data Collective

DECEMBER 17, 2021

It can refer to predictive analytics or even “big data.” How Do I Digitize My Data to Get the Most Out of My BI Strategy? To get the most out of your BI strategy, you need to convert your data into a digital format. There are many benefits of digitizing your data to get the most out of your BI strategy.

Business Intelligence 124

Business Intelligence Cost-Benefit Dashboards Interactive 124

AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Your analytics strategy applies to the wider organizational needs, not just C360.

Data Strategy 82

Data Strategy Strategy Data Warehouse Prescriptive Analytics 82

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76