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Integrated data sets (those in the upper right quadrant) allow you to know a lot of things about all your customers. Analytics applied to these types of data help you generate better predictivemodels because your integrated data contain all the key variables that are useful in predictingcustomer churn.
Industry Transformation: Telkomsel — Ingesting 25TB of data daily to provide advanced customeranalytics in real-time . Data for Good: Rush University Medical Center — Built a data pipeline to give clinicians fast access to real-time patient data and predictionmodels in response to COVID-19.
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Depending on how you plan to use analytics within the organization, and on the use cases you develop to test solution capability, you may find that some solutions will not meet the needs.
According to a 2019 ESG survey , developers were able to customizeanalytics based on what was best for the applications instead of making design choices to work with existing tools and were able to offer products that improved average selling price (ASP)and/or order value, which increased by as much as 25 percent.
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