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According to Better Buys, 85% of business leaders feel that using big data to their advantage will significantly improve the way they run their companies – and they’re not wrong. “Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author.
After such a fractured experience, you begin asking harder questions like what biases might be embedded in this technology, how is it processing my data, how often is it audited to ensure fairness and transparency, and can it actually be taught to behave ethically. Humans have to drive AI, and AI should not drive humans,” she adds.
AI has become a sort of corporate mantra, and machine learning (ML) and gen AI have become additions to the bigger conversation. Here, the work of digital director Umberto Tesoro started from the need to better use digital data to create a heightened customerexperience and increased sales.
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