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In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. “Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author.
In 2023, CIOs are guided to focus on enhancing workforce engagement, customerexperience, and data and AI. These are identified as key areas where technology can drive business growth and increase customer satisfaction in the process. What if nearly half said that they’d switch brands to get better service?
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This is where we blend optimization engines, business rules, AI and contextual data to recommend or automate the best possible action. The new analytics mandate is descriptive, predictive and prescriptive in context. When I meet with CIOs or executive sponsors, one of the first things I do is map out their analytics maturity curve.
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