Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. CMO dashboards end up being useless when capabilities exceed needs. Personal Bias: I prefer the word Scorecard over Dashboard. It turns out boiling the ocean is hard.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 7, 2019

Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). See-Think-Do-Care is a great intent-centric business framework, if I may say so myself, for challenging your current marketing strategy. What intent is your current marketing content (tv, digital, ads, emails) targeting?

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

AWS Big Data

NOVEMBER 20, 2024

Prerequisites To follow this post, user should already have Amazon DataZone setup with respective projects to publish and consume the assets. The publisher of the Retail project must have published a shipments data asset in Amazon DataZone. The data consumer will be notified after access is approved.

Metadata 95

Metadata Data Governance Metrics Marketing 95

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52