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Too often, organizations conflate dashboards with intelligence. These are your standard reports and dashboard visualizations of historical data showing sales last quarter, NPS trends, operational thoughts or marketing campaign performance. The new analytics mandate is descriptive, predictive and prescriptive in context.
To fully realize data’s value, organizations in the travel industry need to dismantle data silos so that they can securely and efficiently leverage analytics across their organizations. What is big data in the travel and tourism industry?
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