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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. What are the four types of data analytics?

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. Key Takeaways.

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Observing the Benefits of Data Analytics with Beverage and Food Labeling

Smart Data Collective

Another benefit of advances in data technology has to do with food and beverage labeling. Data analytics assists with everything from enhancing labeling software to extracting more data for compliance purposes. As IBM pointed out, this is one of the reasons that big data has improved food and beverage safety.

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Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Use Data Mining to Find the Best Strategies for Local SEO.

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Banks Merge Data Mining and CRM Tools to Boost Profitability

Smart Data Collective

The good news is that big data technology is helping banks meet their bottom line. Therefore, it should be no surprise that the market for data analytics is growing at a rate of nearly 23% a year after being worth $744 billion in 2020. Big data can help companies in the financial sector in many ways.

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Using ODBC in Excel to Create Sales Reports After Mining Sales Data

Smart Data Collective

Data mining technology has become very important for modern businesses. Companies use data mining technology for a variety of purposes. One of the most important is collecting revenue data to draft financial statements, forecast future sales and make decisions to address revenue shortfalls.

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