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Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal datastrategy are still in the minority. Furthermore, only 13% of companies are actually delivering on their datastrategy.
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This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end datastrategy for C360 to unify and govern customer data that address these challenges.
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