Smart Data Collective

MAY 10, 2022

Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Data analytics serves many different purposes. Using Data Analytics Can Help Create a Better Company Culture.

Data Analytics 136

Data Analytics Analytics Big Data Data-driven 136

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 117

B2B Data-driven Marketing Strategy 117

Smart Data Collective

JANUARY 9, 2022

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. They will be more likely to invest in it.

Big Data 139

Big Data Data Analytics Advertising Analytics 139

CIO Business Intelligence

JUNE 23, 2023

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. The problem is today, just 13% of organizations excel at delivering on their data strategy.

Data Strategy 116

Data Strategy Strategy Visualization Consulting 116

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Write Down Your Objectives.

Data-driven 90

Data-driven Big Data Metrics Strategy 90

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big Data is Driving Major Changes in the CBD Industry.

Data-driven 112

Data-driven Marketing Big Data Advertising 112

Smart Data Collective

APRIL 3, 2022

More companies than ever are investing in big data. However, many feel that their data strategies are not proving to be effective. According to a report by VentureBeat, only 13% of companies feel that their data strategies are providing the results they are looking for. Keep It Short and Simple.

Data Strategy 105

Data Strategy Strategy Data-driven Big Data 105

Smart Data Collective

SEPTEMBER 23, 2021

You may not have thought about creative professionals having a strong foundation in data analytics. Artists are known for their creative insights, rather than their analytical or scientific competencies. However, the world has changed, which means that a background in big data and other types of technology is equally important.

Data Analytics 122

Data Analytics Analytics Big Data Cost-Benefit 122

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 125

Data Analytics Analytics Big Data Machine Learning 125

Smart Data Collective

AUGUST 31, 2020

Big data is the lifeblood of modern app development. App developers should also use data analytics to maximize their monetization opportunities. They are embracing new big data initiatives to find the best opportunities. They are embracing new big data initiatives to find the best opportunities.

Data-driven 112

Data-driven Modeling Advertising Big Data 112

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

AUGUST 7, 2019

Big data has the power to transform any small business. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today. Using Big Data to Fix Your Biggest Problems as a Business Owner.

Data Analytics 103

Data Analytics Analytics Big Data Advertising 103

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 113

Marketing Data Analytics Analytics Big Data 113

Smart Data Collective

DECEMBER 22, 2021

There is no question that big data is changing the nature of business in spectacular ways. A growing number of companies are discovering new data analytics applications, which can help them streamline many aspects of their operations. However, there are a lot of third-party big data applications worth investing in.

Data-driven 99

Data-driven Big Data Cost-Benefit Software 99

CIO Business Intelligence

OCTOBER 4, 2022

Business leaders, recognizing the importance of elevated customer experiences, are looking to the CIO and their IT teams to help harness the power of data, predictive analytics, and cloud resources to create more engaging, seamless experiences for customers. Embed CX into your data strategy.

Data-driven 111

Data-driven Machine Learning Interactive Predictive Analytics 111

Smart Data Collective

JUNE 17, 2021

Big data is becoming very important for companies all over the world. They need to make sure that they utilize their data wisely, because it is one of the most important assets at their disposal. There are a lot of things that companies need to take into consideration when managing their data.

Data Processing 95

Data Processing Data-driven Big Data Advertising 95

CIO Business Intelligence

MAY 24, 2022

Data has always been fundamental to business, but as organisations continue to move to Cloud based environments coupled with advances in technology like streaming and real-time analytics, building a data driven business is one of the keys to success. There are many attributes a data-driven organisation possesses.

Data-driven 98

Data-driven Data Lake Data Warehouse IT 98

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 86

Data-driven Big Data Machine Learning Metrics 86

Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. The digital future is here.

Data Strategy 108

Data Strategy Strategy Uncertainty Marketing 108

Smart Data Collective

NOVEMBER 17, 2021

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them.

Consulting 142

Consulting Data-driven Big Data Marketing 142

Rocket-Powered Data Science

JULY 13, 2023

Data is more than just another digital asset of the modern enterprise. So, what happens when the data flows are not quarterly, or monthly, or even daily, but streaming in real-time? Well, it soon became clear that the real problem was the reverse: how can we have our business move at the speed of our data?

Analytics 167

Analytics Machine Learning Data Science Data Collection 167

Data Insight

AUGUST 29, 2022

Getting the insights you need.

Data-driven 98

Data-driven Data Strategy Strategy Data Analytics 98

Smart Data Collective

JANUARY 26, 2021

Big data technology has been instrumental in helping organizations translate between different languages. We covered the benefits of using machine learning and other big data tools in translations in the past. How Does Big Data Architecture Fit with a Translation Company?

Data Architecture 125

Data Architecture Big Data Data Strategy Data-driven 125

AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges.

Data Strategy 76

Data Strategy Strategy Data Warehouse Prescriptive Analytics 76

CIO Business Intelligence

MAY 7, 2024

Chief data officers have a lot to think about these days. Chief among them, they must ensure responsible, compliant use of their organizations’ data in the face of increasingly complex regulatory environments across the globe. At the end of the day, it’s all the company’s data or the consumer’s data,” he adds.

Data Strategy 131

Data Strategy Data-driven Data Quality Data Governance 131

Smart Data Collective

FEBRUARY 20, 2022

More companies are investing in big data than ever these days. One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. Making Decisions More Easily.

Big Data 120

Big Data Management Finance Data-driven 120

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 116

Optimization IT Big Data Cost-Benefit 116

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 140

Marketing Big Data Data-driven Sales 140

Smart Data Collective

DECEMBER 22, 2021

Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. The right data strategy can help your startup become profitable. Big data can make or break a startup.

Big Data 139

Big Data Data mining Data-driven Predictive Analytics 139

CIO Business Intelligence

NOVEMBER 4, 2024

Most AI workloads are deployed in private cloud or on-premises environments, driven by data locality and compliance needs. AI a primary driver in IT modernization and data mobility AI’s demand for data requires businesses to have a secure and accessible data strategy.

Marketing 128

Marketing Data Quality Data Governance Digital Transformation 128

IBM Big Data Hub

JUNE 8, 2022

Implementing the right data strategy spurs innovation and outstanding business outcomes by recognizing data as a critical asset that provides insights for better and more informed decision-making. Here are a few common data management challenges: Regulatory compliance on data use. Data quality. Data silos.

Data-driven 56

Data-driven Enterprise Data Governance Data Lake 56

Alation

MAY 3, 2022

In a couple of weeks (May 17–19) the Alation team joins one of our favorite data events of the year: Tableau Conference 2022. Yet there’s still an alarming gap between finding data… and using it. Yet there’s still an alarming gap between finding data… and using it. Mind the (Data Accessibility) Gap. The result?

Data-driven 52

Data-driven Reporting Data Governance Metadata 52

CIO Business Intelligence

MARCH 31, 2022

The chief data officer (CDO) is a senior executive responsible for the utilization and governance of data across the organization. While the chief data officer title is often shortened to CDO, the role should not be confused with that of the chief digital officer , which is also frequently referred to as CDO.

Consulting 134

Consulting Data Strategy Strategy Data Governance 134

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Cloudera

APRIL 18, 2024

All of that technology, though, depends on data to be successful. In those discussions, it was clear that everyone understood the need to treat data estates more cohesively as a whole—that means bringing more attention to security, data governance, and metadata management, the latter of which has become increasingly popular.

Analytics 112

Analytics Metadata Data Strategy Optimization 112

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling.

Marketing 104

Marketing Optimization Strategy Big Data 104