Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics. a year until 2030.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. This is where data analytics is going to come in handy.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

APRIL 2, 2021

There are a lot of ways to use big data for an ecommerce business model. It can be particularly useful to use big data to figure out which white label products to get behind. Data Analytics Shows Best White Label Products for Ecommerce in 2021. Big data has made it easier to spot them. Source: Statista.

Big Data 94

Big Data Marketing Sales Data mining 94

Andrew White

JANUARY 11, 2021

As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. Coding skills – SQL, Python or application familiarity – ETL & visualization? where performance and data quality is imperative? Governance. Value Management or monetization.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JANUARY 22, 2021

Actionable insights have a special connotation in the field of data analytics: An algorithm evaluates a vast data store and effectively advises a human agent on the best action to take. On the fundamental level, preparing data for analysis is often called wrangling.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Jen Stirrup

SEPTEMBER 19, 2019

Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform. Power BI and Marketing Data. What kind of applicable analytics will we cover? One important area in data is marketing.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

AWS Big Data

MARCH 11, 2025

Recognizing the need to simplify the analytics pipeline, AWS introduced software as a service (SaaS) connectivity for Marketo Engage through AWS Glue , delivering insights faster to enable data-driven decisions. The agile, serverless nature of AWS Glue meets a range of data analytics needs while reducing costs.

B2B 97

B2B Data-driven Sales Marketing 97