Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 137

Big Data Marketing Data-driven ROI 137

Smart Data Collective

MAY 17, 2021

To gain an understanding of this dilemma, we must first distinguish between privacy as it’s traditionally defined and the more recent, controversial “data privacy.” This is why data privacy is so important. Facebook was recently banned from processing user data from WhatsApp in Germany.

Cost-Benefit 104

Cost-Benefit Advertising Data Collection Data-driven 104

Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. While it is true you can buy a BI or analytics tool that will analyze data in different locations, we believe that their are expressed benefits to combining data in a physical location.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! To get this journey started let’s look at the misleading statistics definition.

Statistics 363

Statistics Advertising Visualization Data mining 363