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Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. This is the purview of BI.
The next step leads to performing exploratory, descriptiveanalytics, “why is this happening,” and so on. Finally, the end goal is to enable proactive, predictiveanalytics — “what if” — using applied ML and AI to better predict what will happen and recommend actions to prevent or manage activities as necessary.
Though you may encounter the terms “data science” and “dataanalytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, dataanalytics is the act of examining datasets to extract value and find answers to specific questions.
Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptiveanalytics: Assessing historical trends, such as sales and revenue.
BI users analyze and present data in the form of dashboards and various types of reports to visualize complex information in an easier, more approachable way. Business intelligence can also be referred to as “descriptiveanalytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was.
Use the experts in analytics to add value to your product. Let’s just give our customers access to the data. You’ve settled for becoming a datacollection tool rather than adding value to your product. Diagnostic Analytics: No longer just describing. PredictiveAnalytics: If x, then y (e.g.,
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