Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data is really the only way to get a 360-degree view of your customer and how they behave online.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). For Digital Marketers, it is finding keywords or websites, setting targeting parameters, building ads, setting bids, adding rules, building landing pages etc.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Occam's Razor

MAY 27, 2015

Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Invest in those platforms for marketing and invest in those channels to create amazing experiences.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155