Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. That is okay.

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose). LivePerson.

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Most companies hire a Web Analyst, Sr.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company.

Marketing 166

Marketing Metrics Advertising Measurement 166

datapine

JANUARY 31, 2022

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214