Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ It has simply not had a break to catch a breath and mature. Likely not.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue.

Analytics 136

Analytics Testing Measurement Optimization 136

CIO Business Intelligence

AUGUST 25, 2023

In this conversation with Foundry, Mitali discusses the accelerated importance of technology in healthcare, on enabling healthcare providers with data and why her team isn’t afraid of experimentation. The need is for a user-friendly system that captures all the data. Can you tell me about your career path so far?

Experimentation 98

Experimentation Digital Transformation Technology Data Collection 98

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 143

Metrics Reporting Analytics Marketing 143

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

Smart Data Collective

JULY 9, 2023

Collecting Relevant Data for Conversion Rate Optimization Here is some vital data that e-commerce businesses need to collect to improve their conversion rates. Identifying Key Metrics for Conversion Rate Optimization Data collection and analysis are both essential processes for optimizing your conversion rate.

Optimization 82

Optimization Data Analytics Analytics Data-driven 82

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). Four Useless KPI Measurement Techniques. #9:

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. Digital Marketing & Measurement Model. All that is great. That's it. Problematic, right? Management.

Analytics 142

Analytics Data-driven Strategy Consulting 142

CIO Business Intelligence

AUGUST 16, 2023

Taking out the trash Division Drift has been key to disruptively digitize Svevia’s remit with the help of the internet of things (IoT), data collection, and data analysis. Not for experiments For a company like Svevia, there’s no room for experimentation, underlines Wester. “We

Risk 98

Risk Cost-Benefit Digital Transformation Internet of Things 98

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. measure the subjects’ ability to trust the models’ results. training data”) show the tangible outcomes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Data Science and Beyond

APRIL 5, 2021

The initial covid-19 lockdown provided me with extra free time to make the measurement and offsetting of Automattic’s emissions from data centre power use happen. I previously posted about my experiences with RLS offline data collection and visualisation of the collected data , and have since helped with quite a few RLS surveys.

Experimentation 61

Experimentation Testing Publishing Data Collection 61

Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Cloudera

FEBRUARY 16, 2022

blueberry spacing) is a measure of the model’s interpretability. We can think of model lineage as the specific combination of data and transformations on that data that create a model. This maps to the data collection, data engineering, model tuning and model training stages of the data science lifecycle.

Machine Learning 90

Machine Learning Modeling Metadata Recreation/Entertainment 90

Cloudera

JUNE 6, 2019

At the other end of the spectrum, the admin may instantiate a number of low-priority dev clusters – these clusters may often run at capacity, not require performance guarantees, but also provide more agility and flexibility for experimentation. Cloudera Manager 6.2 Mixed Environments. Learn more about Cloudera’s platform here.

Metadata 90

Metadata Data Lake Optimization Strategy 90

Dataiku

APRIL 22, 2022

For companies with small datasets and a mandate to move beyond experimentation, Frugal AI promises to be a way to overcome this challenge. Storage infrastructure and data collection/processing costs. Frugal by Design: Why Focus on the Data and Not the Code?

Experimentation 59

Experimentation Business Objectives Modeling Manufacturing 59

Domino Data Lab

FEBRUARY 4, 2019

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. As data science work is experimental and probabilistic in nature, data scientists are often faced with making inferences.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). If you have no experience with Web Analytics then you'll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top Destinations etc. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MAY 27, 2015

The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Insight

MARCH 12, 2020

In this article, I will discuss the construction of the AIgent, from data collection to model assembly. Data Collection The AIgent leverages book synopses and book metadata. The latter is any type of external data that has been attached to a book? Instead, I built the AIgent. In other words, if 0.1%

Modeling 59

Modeling Metadata Publishing Sales 59

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 138

Marketing Analytics Machine Learning Strategy 138