The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. You need to slice! happens here.
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