Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Data Science 101

JANUARY 15, 2020

Bias ( syatematic unfairness in data collection ) can be a potential problem in experiments and we need to take it into account while designing experiments. We collect some participants and let them stay in a house where they can be observed. Reliability: It means measurements should have repeatable results.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. Because AVs collect data in public where there is little ‘reasonable expectation of privacy’, they are not subject to many of the privacy laws in the U.S. Advertising?

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV?

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166