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The technological advancements have left no excuse for brands to justify the lack of customer datacollection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.
How is competitive intelligence datacollected? Competitive intelligence data will never match your site's analytics tool. CI datacollection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.
Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for datacollection. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years. Why does this matter?
PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from datacollection to action being taken. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. PPS: I've mentioned one exception in the past.
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