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Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Many, many companies are doing this. I had to cry myself to sleep every single time. I implore you. If you can only do one.
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). They are entertaining, engaging and deeply informative. The post has three clusters of advice. Given everything above, I absolutely LOVE the More Perfect podcast.
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