Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). We are needed today because data collection is hard. Most humans employed by companies were unable to access data – not intelligent enough or trained enough or simply time pressures. I mean Analysts.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Years and years of practice with R or "Big Data." " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

FineReport

MAY 18, 2024

Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

JUNE 6, 2007

Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 27, 2015

A data-first strategy is defined as data before everything else. It is the quest to implement systems (usually massive) to collect data of all shapes and manner before all else. Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155