Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. We continue to use faith rather than data to make decisions on $120 Billion (!!) Surprising at so many levels right?

Marketing 92

Marketing Measurement Advertising Metrics 92

bridgei2i

JULY 4, 2019

BRIDGEi2i brings your SMART BI - best-in-class data engineering combined with proprietary AI accelerators “WATCH TOWER” for real-time KPI monitoring and alerts, and “CONVERSER” for interactions and deep dives: Predictive and Interactive Insights - Welcome to the Future of BI! BRIDGEi2i Featured in Gartner Market Guide.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

AUGUST 28, 2019

BRIDGEi2i brings your SMART BI - best-in-class data engineering combined with proprietary AI accelerators “WATCH TOWER” for real-time KPI monitoring and alerts, and “CONVERSER” for interactions and deep dives: Predictive and Interactive Insights - Welcome to the Future of BI! BRIDGEi2i Featured in Gartner Market Guide.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

AUGUST 4, 2020

And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales. We’ve got, I actually have metrics.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. While it is true you can buy a BI or analytics tool that will analyze data in different locations, we believe that their are expressed benefits to combining data in a physical location.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

bridgei2i

AUGUST 4, 2020

And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales. We’ve got, I actually have metrics.

Sales 52

Sales Enterprise B2B Digital Transformation 52

CIO Business Intelligence

AUGUST 16, 2024

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow By Gallup More than 3 million people have taken Gallup’s StrengthsFinder assessment — a wealth of data and insights into human potential. and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 137

IT Technology Management Software 137

Occam's Razor

AUGUST 28, 2017

The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion. The second was something new (for me). VERSUS M.D.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Even on the platforms where interactivity is at its very core (Instagram, Facebook, YouTube, etc.), Why not global maxima?

Advertising 118

Advertising Metrics Measurement Insurance 118

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

SEPTEMBER 24, 2012

From the data presented, there is no way to tell if the Facebook campaign worked or not. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. Let's take off our clothes and jump into the cold unforgiving data waters and talk metrics.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. The right data is the key to a successful growth marketing program. Could data analytics have helped? Tip: Use data to foster creativity. Think again. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

CIO Business Intelligence

FEBRUARY 18, 2025

The coup started with data at the heart of delivering business value. Start with data as an AI foundation Data quality is the first and most critical investment priority for any viable enterprise AI strategy. Data trust is simply not possible without data quality.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90

Edwin Chen

SEPTEMBER 29, 2011

Following the path of my previous data-driven post on differences between Silicon Valley and NYC , I scraped the Quora profiles of a couple hundred followers of each school to find out. Data Storage 0.65. Big Data 0.41. Data Science 0.328. Interaction Design 0.326. Data Visualization 0.301.

Finance 81

Finance Interactive Machine Learning Advertising 81