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There is no disputing that dataanalytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.
As the final stage of the datajourney, analytics transforms raw data into actionable insights that directly impact business decisions and customer satisfaction. As a software vendor, providing your customers with a robust and adaptable analytics platform is crucial for maintaining a competitive edge.
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