Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Visualization 270

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. With Google’s Data Studio , you can actually bring item level CoGS in and easily compute Gross Profit for every single order you get. You can build this into Google’s Data Studio if you like. You can sign up here.

KPI 129

KPI Advertising Metrics Measurement 129

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52