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How to Use Data Science for Marketing?

Analytics Vidhya

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

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External Data Supports More Accurate Planning

David Menninger's Analyst Perspectives

One of the points that I look at is whether and to what extent the software provider offers out-of-the-box external data useful for forecasting, planning, analysis and evaluation. Until recently, it was adequate for organizations to regard external data as a nice to have item, but that is no longer the case.

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The key to operational AI: Modern data architecture

CIO Business Intelligence

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. For companies investing in data science, realizing the return on these investments requires embedding AI deeply into business processes.

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Top 10 Analytics And Business Intelligence Trends For 2020

datapine

Data exploded and became big. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. The rise of self-service analytics democratized the data product chain. 1) Data Quality Management (DQM). We all gained access to the cloud.

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The unreasonable importance of data preparation

O'Reilly on Data

In a world focused on buzzword-driven models and algorithms, you’d be forgiven for forgetting about the unreasonable importance of data preparation and quality: your models are only as good as the data you feed them. Why is high-quality and accessible data foundational?

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Top 10 Data Innovation Trends During 2020

Rocket-Powered Data Science

In at least one way, it was not different, and that was in the continued development of innovations that are inspired by data. This steady march of data-driven innovation has been a consistent characteristic of each year for at least the past decade.

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Real-time Data, Machine Learning, and Results: The Evidence Mounts

CIO Business Intelligence

From delightful consumer experiences to attacking fuel costs and carbon emissions in the global supply chain, real-time data and machine learning (ML) work together to power apps that change industries. Data architecture coherence. more machine learning use casesacross the company.