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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.

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Holiday Gift Guide for Data Nerds

Juice Analytics

To receive helpful and meaningful data, sometimes we have to give it first. In this season of giving, we wanted share some of our favorite ideas for sharing the data love and encourage more effective data storytelling. For the Data Enthusiast We all have people on our list that want to improve their data skills.

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Smart SMBs Are Taking Advantage of Major Advances in Data Security

Smart Data Collective

2020 was an especially eventful year for small businesses and it has exposed fundamental flaws in the way they handle data. Here are 4 ways SMBs can strengthen data security in 2021-. System updates and data backups. Sometimes the most advanced security measure you can take is to cover the basics.

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Managing CEO expectations is this year’s Priority No. 1

CIO Business Intelligence

Once upon a time, CEOs’ IT expectations legendarily came from in-flight magazines — a source that’s morphed from CIO irritant to quaint memory as the magazines faded into nostalgia-land. Maybe they will get better data-driven insights. That’s if we’re lucky. The cloud will save money Okay, fair’s fair and fun’s fun.

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Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

Occam's Razor

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives.

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Take Advantage Of The Top 16 Sales Graphs And Charts To Boost Your Business

datapine

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business. Download our free executive summary and boost your sales strategy!

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools. DoubleClick, Microsoft and more).