Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. ” And teases at the reward.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

bridgei2i

AUGUST 4, 2020

We’ve got, I actually have metrics. And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not. I don't think it is simply a metrics/measurement problem. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. You need data!

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Thus delivering a positive, but local, maxima.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Sisense

JUNE 17, 2021

One of the biggest applications of data analytics in the marketing world is to define the demographics, behaviors, and interests of consumers, giving marketers a lens into who they’re targeting. The right data is the key to a successful growth marketing program. Could data analytics have helped? Know your audience.“. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

APRIL 23, 2012

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Helps make marketing better.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

CIO Business Intelligence

FEBRUARY 18, 2025

The coup started with data at the heart of delivering business value. Start with data as an AI foundation Data quality is the first and most critical investment priority for any viable enterprise AI strategy. Data trust is simply not possible without data quality.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90