Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. These server logs can then be used to do basic reporting using off the shelf software.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. We continue to use faith rather than data to make decisions on $120 Billion (!!) Surprising at so many levels right?

Marketing 92

Marketing Measurement Advertising Metrics 92

bridgei2i

DECEMBER 11, 2019

BRIDGEi2i Analytics Solutions announced its inclusion among Analytics India Magazine(AIM)’s List of ‘Pioneer Organizations’ in the latest Penetration & Maturity Quadrant (PeMa) study. Read the full report here. Bangalore, December 10, 2019. About BRIDGE i2i. Awards & Recognition News & Updates. www.BRIDGEi2i.com.

Data Science 52

Data Science Contextual Data Consulting Data-driven 52

bridgei2i

FEBRUARY 22, 2021

BRIDGEi2i Analytics Solutions, a leading provider of AI-powered Analytics Solutions, announced that it had been recognized as a ‘LEADER’ among data service providers from a study by Analytics India Magazine(AIM). BRIDGEi2i receives this recognition for three consecutive years. Awards & Recognition News & Updates.

Data Science 52

Data Science Contextual Data Consulting Digital Transformation 52

Occam's Razor

SEPTEMBER 19, 2011

It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. Here's the outcomes data for the control version of the experiment. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. Enough talk, let's play ball!

Measurement 120

Measurement Advertising Testing Marketing 120

bridgei2i

MAY 25, 2020

Our first series “AI for Digital Enterprise” combines the role of AI and data science with various facets of the Digital Transformation journey. BRIDGEi2i was honored with its second Honorable Mention in Gartner’s 2020 Magic Quadrant for Data and Analytics Service Providers, Worldwide. by Analytics India Magazine (AIM).

Contextual Data 52

Contextual Data Data-driven Insurance Sales 52

bridgei2i

SEPTEMBER 9, 2019

BRIDGEi2i is pleased to announce its participation in CYPHER-2019 – the largest analytics conference in India organized by Analytics India Magazine(AIM) in Bangalore. Being held from 18th to 22nd September, CYPHER will feature insightful presentations from influencers and industry leaders.

Contextual Data 40

Contextual Data Consulting Data-driven Enterprise 40

bridgei2i

AUGUST 28, 2019

BRIDGEi2i was recognized with a Forrester mention in the Now Tech: AI Consultancies, Q4 2018 Report that lists the most exceptional AI-powered service providers globally. Read more here.

B2B 40

B2B Contextual Data Sales Consulting 40

bridgei2i

JULY 4, 2019

BRIDGEi2i brings your SMART BI - best-in-class data engineering combined with proprietary AI accelerators “WATCH TOWER” for real-time KPI monitoring and alerts, and “CONVERSER” for interactions and deep dives: Predictive and Interactive Insights - Welcome to the Future of BI! BRIDGEi2i is among 10 best places to work for Data Scientists.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

AUGUST 28, 2019

BRIDGEi2i brings your SMART BI - best-in-class data engineering combined with proprietary AI accelerators “WATCH TOWER” for real-time KPI monitoring and alerts, and “CONVERSER” for interactions and deep dives: Predictive and Interactive Insights - Welcome to the Future of BI! BRIDGEi2i is among 10 best places to work for Data Scientists.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

OCTOBER 7, 2019

BRIDGEfunnel was awarded ‘'Best Machine Learning/Artificial Intelligence Implementation” by Analytics India Magazine at its 3-day signature event CYPHER 2019 in September. Humans of Analytics, our community for AI professionals and data scientists got an enthusiastic response at CYPHER 2019. Learn More. Learn More. Learn More.

Contextual Data 40

Contextual Data Consulting ROI Data-driven 40

Ontotext

JANUARY 26, 2023

In today’s world, we increasingly interact with the environment around us through data. This might include a range of tasks such as searching weather conditions on an app, looking at the temperature at home, reviewing electricity usage on a dedicated web platform, all the way to managing and utilizing data in a professional system at work.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. While it is true you can buy a BI or analytics tool that will analyze data in different locations, we believe that their are expressed benefits to combining data in a physical location.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Because success is determined by, innovation is driven by, measurement that is self-reported feelings.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JULY 6, 2015

Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. You need data! You need to experiment, and hence you'll need data.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

SEPTEMBER 24, 2012

From the data presented, there is no way to tell if the Facebook campaign worked or not. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. Let's take off our clothes and jump into the cold unforgiving data waters and talk metrics. So keep things clean.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. Reporting/dashboards were terribly created ( CDPs anyone? ). It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Conversion Rate.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

AUGUST 28, 2017

At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion. While not a massive number, the 14 were collectively contributing data from the start – with their many failures. The second was something new (for me). An example I love.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

CIO Business Intelligence

AUGUST 16, 2024

Next time you settle into your airline seat, it might be worth setting aside the reports and spreadsheets and instead turn this time into an opportunity for big-picture thinking. and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 137

IT Technology Management Software 137

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports.

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

APRIL 23, 2012

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. usually is on a Page View-driven CPM-incentivized mechanism. Or all these other sites that impose a Page View-driven CPM-incentivized experience on you? Helps make marketing better.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

CIO Business Intelligence

FEBRUARY 18, 2025

The coup started with data at the heart of delivering business value. Start with data as an AI foundation Data quality is the first and most critical investment priority for any viable enterprise AI strategy. Data trust is simply not possible without data quality.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90

Edwin Chen

SEPTEMBER 29, 2011

Following the path of my previous data-driven post on differences between Silicon Valley and NYC , I scraped the Quora profiles of a couple hundred followers of each school to find out. Data Storage 0.65. Big Data 0.41. Data Science 0.328. Data Visualization 0.301. Fortune Magazine 0.389. Nokia 0.659.

Finance 81

Finance Interactive Machine Learning Advertising 81