Ontotext

JANUARY 26, 2023

In today’s world, we increasingly interact with the environment around us through data. This might include a range of tasks such as searching weather conditions on an app, looking at the temperature at home, reviewing electricity usage on a dedicated web platform, all the way to managing and utilizing data in a professional system at work.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

CIO Business Intelligence

AUGUST 16, 2024

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow By Gallup More than 3 million people have taken Gallup’s StrengthsFinder assessment — a wealth of data and insights into human potential. and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 137

IT Technology Management Software 137

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? I call this type of data: Observed Human Behavior.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

SEPTEMBER 24, 2012

From the data presented, there is no way to tell if the Facebook campaign worked or not. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. The data for all three is in the metrics Facebook provides.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! To get this journey started let’s look at the misleading statistics definition.

Statistics 363

Statistics Advertising Visualization Data mining 363

CIO Business Intelligence

FEBRUARY 18, 2025

The coup started with data at the heart of delivering business value. Start with data as an AI foundation Data quality is the first and most critical investment priority for any viable enterprise AI strategy. Data trust is simply not possible without data quality.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90