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Top 14 Marketing Analytics Tools for Data-Driven Marketers

Analytics Vidhya

What would a marketer do to achieve a better position in the market? Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes of efforts to boost businesses.

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How to Use Data Science for Marketing?

Analytics Vidhya

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

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How To Create A Marketing Strategy Using Artificial Intelligence?

Analytics Vidhya

Introduction In today’s data-driven world, the role of marketing in businesses has become more complex than ever before. This article will explore […] The post How To Create A Marketing Strategy Using Artificial Intelligence? appeared first on Analytics Vidhya.

Marketing 270
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How to Change Your Career from Marketing to Data Science?

Analytics Vidhya

Introduction With the exponential growth of data and the need for data-driven decision-making, the intersection of marketing and data science has become increasingly important. Many professionals are considering a career transition to data science. appeared first on Analytics Vidhya.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. If you’re an AI product manager (or about to become one), that’s what you’re signing up for. Identifying the problem.

Marketing 363
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4 Data-Driven Ways to Improve Employee Engagement

datapine

Also, a great way to collect employee engagement data is using Gallup’s Q12 survey , which consists of 12 carefully crafted questions that gauge the most crucial aspects of employee engagement. While there’s plenty you can do to boost engagement at work, the four ways discussed above are proven to be effective based on recent data.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. On the surface, this is an accurate statement. So, what does ABM look like in 2022?

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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100 Pipeline Plays: The Modern Sales Playbook

Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance.